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Producing new medicines to extend lives and reduce suffering is a noble cause. The marketing of those drugs is often ignoble, with the wining and dining of doctors and the use of specialists to spruik the company line. A former industry insider gives a unique insight into the selling techniques of big pharma. Reporter, Ray Moynihan.
NEW YORK--(BUSINESS WIRE)--Pfizer Inc. (NYSE: PFE) announced today top-line results for Toviaz (fesoterodine fumarate) Study A0221048 – Effectiveness and Safety of a Flexible Dose Regimen for Patients with Overactive Bladder including Nocturnal Urinary Urgency. The study met its primary endpoint, as treatment with Toviaz was found to be statistically significantly superior to placebo in reducing ...
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